OUR STORY

Dr.Adel Said Abd El Gawad has been involved with the business communities for eighteen years.  He holds a PhD in Investment and Finance. He has , a business in Diving Field (DCs in Marsa Alaam, Red Sea) eight years ago ,  Importing and Exporting company in clothes products six years ago, Also, He has a Managerial Consulting Co. six years ago.

Starting from 2015, He Joined El Gezira Importing & Exporting Co. As a Partner and then CEO.

Why US

El Gezira Importing & Exporting Co. works in cosmetic Field with the famous brand (Astra). It began its success last year and now, its products in 28 Shops and Centers in Greatest Cairo and Alexandria and Delta( and we have more than 8 shops are outstanding and waiting for our products ) .

And our goal in short and medium term is opening shops owned by El Gezira Importing & Exporting Co (The negotiations started with some owners for shops).

Market Description

Starting from 2011, The Market has some problem as the political Issues in Egypt and Arab countries (Arabic Spring), although we started our business and achieved a lot of success.

But the recent period, we have new regulations related to Importing and Exporting procedures which have bad effect on the business. But we are trying to adapt with it.

Competition

There are several brands of cosmetic field available in mainstream retail outlets. Almost, all the brands in the world have distributor in Egypt.

Some of these brands exist in Egypt ten years ago.

The strengths of these products are their market shares and distribution channels.  They are available in virtually any retail outlet, and have gained strong market acceptance.  They are also distributed with other places like malls, hyper markets… etc.

 

The weakness of these products is in the lack of variety.  And also the availability of these products especially in the recent days.

Marketing Strategies

El Gezira products (ASTRA) began in the local area (Cairo).  It has an established name and reputation in this area, and product introduction encountered little resistance.  And then, we expanded to Alexandria and Delta (North of Cairo).

And in the short term, we will open new markets in Upper Egypt and Touristic Areas (Like Sharm El Sheikh, Hurghada, and Marsa Alaam).

Our Strategy in Sales is POS (Point of Sales), means we have sales representative in every shop from the shops we deal with.

Dr.Adel Said Abd El Gawad has been involved with the business communities for eighteen years.  He holds a PhD in Investment and Finance. He has , a business in Diving Field (DCs in Marsa Alaam, Red Sea) eight years ago ,  Importing and Exporting company in clothes products six years ago, Also, He has a Managerial Consulting Co. six years ago.

Starting from 2015, He Joined El Gezira Importing & Exporting Co. As a Partner and then CEO.

Who we are

El Gezira Importing & Exporting Co. works in cosmetic Field with the famous brand (Astra). It began its success last year and now, its products in 28 Shops and Centers in Greatest Cairo and Alexandria and Delta( and we have more than 8 shops are outstanding and waiting for our products ) .

And our goal in short and medium term is opening shops owned by El Gezira Importing & Exporting Co.

Our Mission

To provide All Women Worldwide The Best Of Cosmetics Innovation In terms  Of Privacy , Efficacy And Safety 

Our Vision 

To Become The Cosmetics Leading Company For Filament Needs Of Women .

OUR OBJECTIVE

Our Objective Is To Become One Of The Leading Companies In One Of The Most Competitive Market In The World.

OUR GOAL

Customer Satisfaction Is The Ultimate Goal Of Our Company .

OUR ACHIEVEMENTS

The Principles And Standards Of Extra Trade Egypt For Investment Has Made The Company One Of the Most Reputed Trading Organization In Egypt And We Are Able To Satisfy All Our Clients Who Are Based In Egypt And Nearly In Arab Countries .
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